ABS-CBN officially welcomes Mico Halili as digital head of ABS-CBN Integrated Sports

By Media Newser Philippines | Monday, March 12, 2018

Photo: ABS-CBN
As we reported a few weeks ago, Mico Halili, the former anchor of CNN Philippines' Sports Desk, has been appointed as the new digital head of ABS-CBN Sports, the sports arm of ABS-CBN.

In a press release issued today, the Kapamilya Network officially welcomed the veteran sports broadcaster back to the family, where he started his career back in 1998.

“Making this decision, it’s like coming home," Halili said in a statement. "I was here when ABS-CBN first got the UAAP, and now I still see the same people I worked with before. Two, this is a brand new challenge. It’s a chance to get out of my comfort zone and find a new way to serve the fans."

Read ABS-CBN's press release after the jump...

PRESS RELEASE FROM ABS-CBN:
Mico Halili, one of the country’s most respected sports anchors, recently entered new ground after accepting the role of digital head of ABS-CBN Integrated Sports.

For years, basketball fans have become familiar with Halili’s voice as they listen to him do play-by-play commentary for UAAP basketball games. He also built a solid reputation as sports writer and sports editor, before hosting his very own sports program in another network.

Now back with ABS-CBN, where his career began in 1998 during the heyday of the Metropolitan Basketball Association, Halili is ready to take on his new assignment, which is to bring all ABS-CBN Sports properties and athletes closer to viewers and fans through the digital media.

“I've been fortunate enough to be blessed with opportunities to do different things in sports but this is a very different ball game. I've always been a digital fan, I can’t imagine watching a game without tweeting — but I am here to learn as much as I am to contribute what I know to the team,” he shared.

As head of digital of ABS-CBN Sports, Halili will be working with ABS-CBN’s Digital Media Division in further improving and expanding the company’s footprint in sports through its various digital platforms like sports.abs-cbn.com.

The digital-savvy sports anchor shared his reason for accepting the position, which entails him to spend more hours in the office, far from the broadcast booth or the studio that he has been accustomed to for years.

“Making this decision, it’s like coming home. I was here when ABS-CBN first got the UAAP, and now I still see the same people I worked with before. Two, this is a brand new challenge. It’s a chance to get out of my comfort zone and find a new way to serve the fans,” he explained.

Halili believes that sports and digital media such as social media go so well together that he cannot visualize one without the other. “It’s the sharing of feelings, emotion. When you see something spectacular, you have to tweet about it altogether. We’ll find GIFs, emojis, and that for me is the magic of social media and sports.”

With ABS-CBN’s unparalleled reach in broadcast and online and its premium sports content, he said the possibilities are limitless in coming up with new, fun, and more meaningful ways for Kapamilyas to enjoy sports.

“From athlete to fan, we’re all connected. It’s that opportunity to connect that makes this sphere so exciting,” he said.

Meanwhile, his fans can heave a sigh of relief as Halili will still be a commentator for UAAP basketball next season. Even with a new game to play, new targets to hit, and bigger responsibilities, Halili is not about to turn his back from his first love.

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