GMA-7's 'Unang Hirit' marks 18th anniversary

By Media Newser Philippines | Wednesday, December 06, 2017

Photo: Unang Hirit

Exactly 18 years ago today, on December 6, 1999, GMA-7 launched a brand new morning show, Unang Hirit, as an answer to ABS-CBN's highly popular Alas Singko Y Medya.

Originally hosted by Arnold Clavio, Suzi Entrata-Abrera, Lyn Ching, Miriam Quiambao, Ryan Agoncillo and Mickey Ferriols, the show would later become a serious competitor in the lucrative morning show race.

In the years since its debut, UH welcomed new members to its on-air team: Rhea Santos as its lead female news anchor, Lhar Santiago as its showbiz reporter, and "Reyna ng Kalsada" Love AΓ±over as traffic reporter.

Other would eventually join the pack, with ABS-CBN veteran Connie Sison, Susan Enriquez and Ivan Mayrina as co-anchors, and Luane Dy and Nathaniel Cruz as co-hosts.

In our 2016 interview with Santos — who is now Philippine TV's longest serving female morning news anchor — she said that the reason why the show continues to succeed is because it appeals to what the viewers need every single day.

"We do not fail to serve up-to-date information to help them go about their daily grind," she said. "Complemented with a roster of competent, credible, versatile, fun and approachable personalities, the morning show has become an extension of one’s home. Filipinos have found a tita and tito, an ate and a kuya in us."

Indeed, viewers have found their morning barkada. And in recent years, even with an audience erosion among the morning broadcasts, UH remains #1, at least in AGB Nielsen's measurements.

For the week of November 6, for example, UH scored an average of 2.3% versus UKG's 1.7%.

Unang Hirit Umagang Kay Ganda
Monday, November 6 2.5% 1.6%
Tuesday, November 7 2.1% 1.7%
Wednesday, November 8 2% 1.6%
Thursday, November 9 1.9% 1.6%
Friday, November 10 3.1% 2.1%
Average 2.3% 1.7%

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