Advertising veteran Matec Villanueva joins CNN Philippines

By Media Newser Philippines | Friday, February 24, 2017

Photo: CNN Philippines
CNN Philippines welcomes former Publicis Manila Chairman and Chief Executive Officer Matec Villanueva as Brand Development Consultant to drive the network’s activations in branding, marketing and sales.

The woman behind the advertising campaigns of several of the most ambitious and unforgettable local brands in the country, Villanueva ran a successful 32 years in the advertising industry. She took charge of top accounts such as Nestlé, Colgate-Palmolive, Alaska Milk Corporation, Purefoods-Hormel and Cebu Pacific, among others, as she made her way from a young account manager to becoming CEO of one of the most influential advertising agencies in the country. In June 2016, after 10 years as Chairman and Chief Executive Officer of Publicis Manila Incorporated, she retired from the advertising scene but now makes her way back to the business of storytelling via CNN Philippines.

Full press release after the jump...

PRESS RELEASE FROM CNN PHILIPPINES:
CNN Philippines welcomes former Publicis Manila Chairman and Chief Executive Officer Matec Villanueva as Brand Development Consultant to drive the network’s activations in branding, marketing and sales.

The woman behind the advertising campaigns of several of the most ambitious and unforgettable local brands in the country, Villanueva ran a successful 32 years in the advertising industry. She took charge of top accounts such as Nestlé, Colgate-Palmolive, Alaska Milk Corporation, Purefoods-Hormel and Cebu Pacific, among others, as she made her way from a young account manager to becoming CEO of one of the most influential advertising agencies in the country. In June 2016, after 10 years as Chairman and Chief Executive Officer of Publicis Manila Incorporated, she retired from the advertising scene but now makes her way back to the business of storytelling via CNN Philippines.

Asked why she made the decision to break into the world of news and current affairs media, Villanueva highlights her excitement for the CNN Philippines brand: “Brand building is my fascination and passion, and to work on a solid global and iconic brand like CNN Philippines is an opportunity I was not going to pass up. I was also not going to miss the chance of working with an Emmy-awardee (CNN Philippines President Armie Jarin-Bennett). Her ideas for the brand are exciting and I wanted to help her bring those ideas to life.”

Jarin-Bennett is equally excited to welcome Villanueva to CNN Philippines: “Matec brings a high level of advertising, marketing and industry knowledge that will help CNN Philippines realize our 2017 growth strategy, from viewership to revenue. She will be working very closely with me, and our marketing and sales teams to strengthen our position in the media industry.”

While CNN Philippines continues to tell The Story of the Filipino, through TV programs and digital content that deeply reflect the country’s political, social and cultural zeitgeist, Villanueva’s illustrious career has proven to be the same, creating advertising campaigns that have touched generations of Filipinos. She is poised to apply the brand and marketing ideologies that have shaped her career into the rigors of news and current affairs media in her new role at CNN Philippines.

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