The two-day election coverage of the networks began on Monday morning with different approaches but with the same goal: to be the most buzzed-about coverage of the season. Consider this the Superbowl or the UAAP of news. If the election itself was deemed "hotly-contested," the two-day coverage was just another heated race — a race for more viewers and name recall which later on generates more ad revenue.
Election is one of those monumental events in the industry that will make or break a news organization. Make, well, because if a network produce a solid and intelligent coverage then chances are, they will earn the viewers' trust. Break, because if they make a major gaffe during the coverage then it will be documented. And in this day and age of "liking" and "sharing," it can go viral.
For the past elections, viewers were given with only two options: ABS-CBN and GMA-7. It wasn't until the last election where TV5 was able to successfully penetrate the race. Joining the crowded race this year is the new kid on the block Solar News. Having been able to cover the history-making impeachment trial of Chief Justice Renato Corona, the Sunny Network took the challenge and covered this year's biggest TV event as extensive as the Big 3 (more on this below).